Por mi carrera profesional he tenido que desarrollar y llevar a cabo unos cuantos planes de acogida, bienvenida e introducción. Incluso tuve que hacerme el mío en más de una ocasión.
Los cien primeros días son decisivos. Nadie sabe cómo piensas, no te conocen, pero como eres el nuevo tienes una “franquicia” para hacer lo que te dé la gana durante ese periodo. ¡No lo desperdicies! A partir del día ciento uno, ya eres uno más. La gente empezará a verte de otra manera.
Para que entres con buen pie, me tomo la libertad de ponerte encima de la mesa estas reflexiones que me hago en voz alta. No son muchas, pero son de hondo calado. Te llevarán tiempo, pero te ayudarán mucho cara al futuro…
1º.- Entrar desde el primer día con mucha humildad. Los “sabiondos” producen rechazo. El correo que han circulado con motivo de tu llegada, te pone por las nubes, y tú sabes que no es para tanto. La primera sensación, al incorporarte, será de extrañeza, pero también de sentirte “Rey por un Día”. No te lo creas, que no se te suba a la cabeza. El día a día, les hará ver que eres un tipo normal. La humildad es la más elemental virtud de un directivo “sano”, pero también una de las más difíciles de cumplir.
2º.- Llevar a cabo un buen plan de inducción. Invertir en ello el tiempo que sea necesario para conocer a fondo la compañía. Tu primera tarea es ésta. Siéntate con tu jefe, saca papel y lápiz y toma notas que te sirvan para hacer tu propio plan de introducción en la compañía. Si no conoces bien en donde vas a trabajar, tendrás muchas dificultades para ser un directivo eficaz. Todo lo que hagas en este momento será una gran inversión.
3º.- Hablar y dedicar mucho tiempo al equipo para analizar y estudiar qué se ha hecho, qué se está haciendo y qué será necesario hacer. Es vital caer bien a tu gente desde el primer momento. No es necesario hacerse el “simpaticón” ni el gracioso ni el paternalista. Simplemente hay que entra con buen pie. Tus colaboradores te pueden llevar al éxito, pero también al fracaso. Desde el primer día, cuídalos. Van a ser tu mejor escaparate.
4º- Analizar cultura, valores, misión, objetivos, estrategia, resultados. Es la etapa más difícil y más crítica. Los objetivos, misión y estrategia son fáciles. La dificultad la encontraras en descubrir la cultura y los valores. Fíjate en todo lo que acontece a tu alrededor, ahí podrás percibir signos visibles de por dónde van las cosas. La máquina del café, la cantina, el gimnasio… son buenos lugares para escuchar y ver. Hasta que no estés seguro de conocer cultura y valores, mantente cauto.
5º.- Estudiar el sector, el mercado, la competencia, las tendencias, los productos. Se trata de una labor “académica”. Te llevará horas, pero es absolutamente necesario que domines todas y cada una de estas asignaturas. A lo mejor vienes del mismo sector, en cuyo caso el trabajo se reduce considerablemente, aunque podrás “resentirte” si ves encima de la mesa de tus nuevos compañeros productos o información de tu antigua compañía. Por experiencia te diré que se pasa mal.
6º.- Conocer procesos, sistemas, organización. Para poder fijar objetivos a tu equipo, diseñar estrategias, entender parte de la cultura, no te queda más remedio que dominar estas tres áreas, especialmente la de procesos.
7º- Visitar a clientes y proveedores para conocerlos más de cerca. Muchas compañías, cuando se incorpora un directivo, lo primero que hacen es enviarlo con una cartera y un catálogo a hacer la “Ruta de la Pana”, esto es: a vender. La experiencia que se adquiere con ello es incalculable. Si te puedes aprender los nombres de los interlocutores y empezar una relación personal con ellos, tu trabajo ganara muchos enteros.
8º.- Con toda la información recibida, hacer un plan de trabajo claro, a fecha determinada y comunicarlo al equipo. Ahora ya sabes muchas cosas. Ya no valen disculpas. Has dejado de ser un novato y a partir de este momento se te empezaran a exigir resultados. Es tiempo de acción. Empieza el qué, cómo, cuándo y cómo lo voy a medir… Te va en ello mucho.
9º.- Fijar objetivos claros a los miembros del equipo y decirles qué esperas de ellos. Repartir juego es el siguiente paso. Tienes un equipo, del que debes saber sus fortalezas, debilidades, amenazas y oportunidades. Piensa qué les vas a exigir, pero ellos también te van a exigir a ti. Diles muy claro qué esperas de ellos y pregúntales, sin miedo, qué esperan ellos de ti.
10º.- Sensibilizarte de que tan solo eres un miembro más de la Dirección de la Compañía y que tus ideas no son “dogmas”. Los demás también cuentan. Si con todo, empiezas el camino bien y las cosas te van saliendo mejor de lo que esperabas, piensa que los demás también están teniendo parte en tu buen hacer. Con tus colegas eres uno más, no trates de imponer siempre tu criterio. Ellos también son brillantes.
Espero haberte ayudado. Por supuesto que hay otras fórmulas también buenas, pero éstas son las mías, las que a mí me han dado resultado y que hoy comparto contigo.
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